Q&A

Quick links

What’s the difference between a domain and hosting?

A domain is a name or an address for your business, like Kapara.com. Hosting is the service that hosts or holds the domain and all the files that your site consists of. In order to have an operational internet business you need both a domain name and a hosting service.

What’s the cost of building a site?

The cost varies in accordance to the client’s wishes and needs.
The price is based on parameters such as building a website characterization, the amount and variety of modules, design variables such as icons, photographs, graphical elements, animation, and the programing level (with or without a content management system).

How long does it take to build a site?

A basic commercial or private site can be up and running in 3 to 6 weeks. An e-commerce site can take up to 12 weeks. The time depends on the complexity of the website, on following the schedule, and on quantity of adjustments and changes during the process.

What do I need to bring in order to have a site?

Almost all sites will include texts, images and sometimes video. Before starting to build the site, you should collect as much materials as you can. The design can be much more to the point and corresponding to your needs, sketches will be faster, and the entire working process will benefit.

What is CMS?

Content management system. An interface that is built “behind the site” which is sometimes referred to as “back-office”. The interface is an addition to the site that enables you to update content without being dependent on anyone else.

Do I need CMS?

Using a CMS depends on the client’s needs and time for updates of content in their website. Some clients build a website to serve them as a business card or company presentation, and do not have the time for updates. Financially speaking, a CMS fits clients that frequently update lots of content. If your needs sum up to updating a few texts and images every 3 months or more, it might be worthwhile not to invest in building a CMS and just pay for updates per hour when you need them. If the updates are frequent, the expenses of a CMS system will be worthwhile on the long run.

What are the types of websites you create?

There are a number of common sites: Image sites that serve as business cards,Informative sites/ Portals that mostly provide information, E commerce sites for online shopping, and more. Kapara creates all types on demand.
We believe that in today’s virtual world each site should hold a taste of all styles – be a fancy business card, provide professional information, convey the appropriate message, and sell – first of all – your dream.

We finished building the site and we are ready to go online… How long will it take for the site to be operational?

Listing the domain and updating DNS addresses takes 24-72 hours (usually it takes one working day).
We recommend operating in steps. Since there are lots of browsers types and versions out there, the first stage should be beta testing only. When the site goes online, its important for us to make sure it looks good in all screens and browsers. Of course we preform numerous tests even before going online, but its important to make sure afterward as well.
Testing time depends on the complexity of the site – it usually takes up to 3 weeks,
Stage two – you can breath. You’re online, and it’s all running smoothly.

What’s the difference between a blog and a newsletter?

A blog is a collection of contents a user updates frequently, that appear on a website, usually chronologically, and provide a type of debate and response area online. A newsletter is an update for customers that arrives via email according to mailing lists stored in a database. Blog design is a part of the websites design, and the client does not need any following work. A newsletter design is not a part of a website’s design, and it can change in accordance to the client’s’ needs. Also, when it comes to long mailing lists, there might be a need in using an external mailing service.

How do you decide on a design?

It’s important for us that you fall in love with your website. It’s important you’ll want to publish it and show it everywhere. That is why when we design a site we will sit with you, listen to your wishes and desires, fit them to your needs and create a concept that holds your unique fingerprint – as well as speak fluent internet.

What about music for the site?

We highly recommend not to use background music on a website. No matter how much you love the music you chose, it will not stay that way after 10 times. After a 100 times you would prefer entering a different site.

What is SEO?

Search Engine Optimization. There are numerous ways to promote your site in search engines so it shows high on the search results for a specific phrase a user enters. Kapara builds it’s sites in accordance to W3C standards as well as other common rules and regulations. We can provide you with professional SEO services or support the work of an external SEO expert.

Should I use a SEO expert?

A SEO expert works in parallel to the designers and programmers, in order to provide you with the ultimate solution to your business and in order to find the perfect way to build a site designed according to your needs as well as optimized for high ranking in search results.

How much does a design really affect google ranking?

The visual aspect of the site does not hold any meaning for google or other search engines. The users see a visual design, search engines see code lines. Its important the site is built in a technology that is readable for search engines, that the contents are relevant, and that the site complies with the existing rules and regulations. Links from outside sites that are also high ranked also holds meaning in the site’s ranking.

How many people are involved in building a site?

Many professionals are taking a part in building a site, just like a non-virtual home – characterization of a site, professional pictures, marketing oriented content, flawless design, quality programming and SEO – all require professionals. The better these professionals are at their work, the better the final result is. Kapara’s edge is expressed exactly in such moments – we work with best possible photographers, designers, programmers and SEO specials out there. If you choose so, we will manage the entire project for you, and help you at each step of the way – from registering a domain to an online site – through every stage and even after the site is built – through promoting it on social networks, viral clips and any other possible way you choose.

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